Ten Suggestions for Writing a Professional Overview or Biography
A professional biography or overview, showcasing your background, expertise and experience, is a necessity for each enterprise owner. This usually overlooked marketing tool is a superb way to introduce you and your corporation to potential purchasers and possible strategic business partners. Doubtlessly, it may open up opportunities for speaking engagements, radio or television interviews, or a function print article. While any information about you and your enterprise is useful, information that is introduced in a professional, well-polished manner can make all of the distinction in how others perceive you. Consider these necessary points as you craft your own professional biography.
1. One web page wonder.
Your professional biography must be just a few paragraphs and kept to one web page or less. One page is ideal for copying on the reverse side of a handout or flyer. Several paragraphs, left justified make it simpler to read and skim.
2. First, second, or third individual?
Always write your biography within the third person. That’s, discuss with yourself by your name or she/he as appropriate. It sounds more professional as it appears that a third party wrote the text. For instance, “Alexandra has been featured within the New York Occasions, Forbes, Newsweek, and Time magazines.”
3. Enterprise in brief.
Not only do readers need to know what you do, but in addition they wish to know who you work with – because they may want to work with you! A professional biography ought to include a sentence or two about your small business area of interest (or niches) as well as the types of shoppers you serve. A modified model of your 30-second elevator pitch is perhaps perfect.
4. And the winner is….
Make positive that you include a list of awards that you’ve got received. Readers are excited about knowing about your abilities and the organizations that acknowledge you for them.
5. Organizations.
Include names of the organizations, clubs, or associations to which you belong. A reader’s curiosity might be highlighted at seeing that you belong to the same alumni affiliation or professional business group. Again, these connections would possibly presumably lead to some fascinating and exciting business opportunities.
6. Certifications and designations.
Embody any professional certifications or designations you hold. Make sure you write out their names in full, rather than use abbreviations. Not everybody would possibly know that CMA stands for Licensed Management Accountant. And, perhaps, in a distinct discipline, it would possibly signify something else – like a Licensed Materials Analyst. When you now not hold a particular designation, however it has performed a serious function in who you are and what you do, don’t hesitate to make a reference to it. For example, “Ann is a former Licensed Data Processor and spent the final decade as an adjunct college member teaching higher mathematics on the University of Colorado, Boulder.” Do not include abbreviations of school degrees, like MBAs as it looks unprofessional. The only exception to this can be for a Ph.D. designation.
7. Revealed?
Have you written any articles, books, e-courses or e-books? Self-published or not, your works add to your level of professionalism and credibility. Showcase them in your biography and also you would possibly earn additional royalties when it comes to new shoppers or other opportunities.
8. Did I mention the media?
Have you ever been a guest on talk radio or television? Were you or your small business featured and even mentioned in a newspaper article? If that’s the case, readers need to know. Once more, these types of “mentions” add to your credibility and presence.
9. Call me any time.
Individuals who need to know about you will read your biography for just that reason. And, if its compelling, rich, and contains the information they’re interested, in, they will want to contact you. Embody complete contact information like your title (if any), name, address, telephone, fax, electronic mail, and website address. Make it simple to seek out this information by including it within the final paragraph of your professional overview.
10. Write, rewrite, and do it again.
After you might have written your biography, edit, edit, and edit again. You might need to do a dozen or so revisions before you get it just right. Get rid of extra words, use descriptive words, keep the sentences brief but diverse in size, and write within the third person. Ask some friends to provide input as well. Make certain to revise your biography usually to keep it up-to-date and refreshed.
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